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Web3🤝Brands👍3x growth in NFT trademarks in 2022
In today’s dispatch we have:
3x growth in NFT trademarks in 2022
Arden Jones' NFT Parking Tickets
Hive Network Ransacked
2022 was the year for onboarding brands on web3! The number of companies filing trademarks for NFTs, metaverse-related virtual goods and services is through the roof
In 2020 there were just 27 trademarks for NFTs and related goods. In 2021 it was 2154, and in crypto's nightmare year, 2022, it was 7746.
Applications related to the metaverse totalled 5,850 last year - 206% increase from 2021.
There were a record 1,064 applications made in March 2022, then the number dropped, then again in September, 435 applications were filed.
The intellectual property lawyer Kondoudis has been shining a spotlight on all these trademark filings, and boy, are there a lot of them!
Let's see just the major Trademark filings by Brands:
McDonald's in February: Virtual restaurant and entertainment. (other food brands: KFC, Taco Bell, and Pizza Hut.)
Sony Music in September: NFT Backed Media, Music + Podcast Production, Artist Management + Music distribution services.
Rolex in November: NFTs, NFT marketplace, crypto Keys, crypto transfer + exchange
JP Morgan in November: Virtual currency transfer + exchange, Crypto payment processing, and Virtual checking accounts.
Fidelity in December: NFTs + NFT Marketplaces, Metaverse Investment Services, Virtual Real Estate Investing, Crypt Trading
Mercedes in December: NFT-backed virtual goods + media, digital tokens, virtual vehicle parts and crypto trading, Virtual goods + stores. (other vehicles: Ford, BMW, Nissan, Piaggio, Vespa, and more)
Visa in October: Managing Digital, Virtual, and Crypto transactions, Digital currency + wallets, NFTs + Virtual goods.
JACK DANIELS in September: NFT authenticated media, virtual goods, and digital wallets. ( Other alcohol brands: Absolut Vodka, Chivas Regal whisky and Malibu Rum, and now Irish Distillers)
Yves Saint Laurent in January 2023: NFTs featuring perfumery, toiletries, cosmetics, make-up, and skin care preparations. (Other luxury brands: L'Oreal, Victoria's Secret, Zara, Balmain, tommy hilfiger, Gucci and more).
Nike in November: Nike's Swoosh logo, DOTSWOOOSh, and SWOOSH (Other sports brands: Sketchers, Under Armor, Puma, and New Balance and more)
That's more than you can process rn, let alone the rest of 7746
Even though NFT trading volume and sales may have taken a dip, it's clear that the love for NFTs is still going strong! Brands are scrambling to solidify their spot in the world of web3, and can you blame them?
The possibilities with NFTs are endless:
A way to create new revenue streams. (Monetize NFTs by creating or licensing products.)
Brand engagement and loyalty.
Be an NFT pioneer by owning patents in the space.
Protect NFT ideas with early patents, and prevent unauthorized use.
Get Grooving to Arden Jones' Music and Wave Goodbye to Your Parking Tickets!
Ladies and Gentlemen, put your hands together for Arden Jones, the musician who's using the power of NFTs to pay off your parking tickets! That's right, Jones has created a series of unique NFTs that are not only beautiful pieces of digital art but also your ticket to freedom from those pesky parking citations.
Here's how it works: Jones has put up his latest hit song as an NFT for sale on Sound.xyz, for a mere 0.05 ETH (about $80). When you purchase this NFT, you're not only getting a one-of-a-kind piece of digital art but also contributing to a fund that Jones will use to pay off fans' parking tickets.
But wait, there's more! The NFT drop coincides with the two-year anniversary of the song's original release, which led to the artist's viral success and his eventual signing with the major record label.
So, not only you'll be getting a unique NFT and contribute to a good cause but also you'll be part of the celebration of the song's success.
Hive Network Ransacked: FBI Foils $130 Million Crypto Ransomware Plot
The FBI recently announced that they have successfully infiltrated the Hive network, a group known for their involvement in distributing and profiting from crypto-ransomware.
This operation led to the blocking of over $130 million in ransomware payments and the arrest of several key members of the group. The group has targeted more than 1,500 victims worldwide, had targeted hospitals, schools, and banking in over 80 countries and received over $100 million in cryptocurrency ransom payments.
Hive typically targets a victim by stealing sensitive data (emails, documents, pictures, and videos) and then encrypting their computer files. The group would then demand a ransom in Bitcoin for the decryption key necessary to restore the files and extort additional funds in exchange for a promise not to publish the stolen data on the dark web. If the victim did not pay, Hive would publish the stolen data.
Chainalysis, a blockchain forensic firm, reported that revenue from ransomware attacks had dropped 40%, from $766 million in 2021 to $457 million in 2022.
But it also means that you need to be extra careful about your online security. So make sure you always think twice before clicking on any suspicious links or attachments.